VIỆTVANA Phở Noodle House to Open Three New Pan-Asian Concepts at Ponce City Market in Spring 2025 | citybiz

The second, Lime Tiger, will open for lunch and dinner with a bento box concept focused on Southeast Asian street food flavors from Cambodia, Indonesia, Laos, Malaysia and Thailand. While the flavors are different, the underlying dishes are similar such as vermicelli noodles, papaya salad and broken rice. Lime Tiger will unite them all in one concept. The menu will feature a build-your-own tray, with rice, protein, carb, and garnish. Diners can choose their seasoning, picking from the most popular and traditional flavors popular from each region. Describing the name, the owners say Lime Tiger is a celebration of what unifies these diverse cultures. “Limes because they add brightness to every dish, and tigers because of their beauty and agility,” Tran says. The decor and branding will evoke food carts from across Southeast Asia.

The third concept is Uwu Asian Dessert Co., which will focus on Japanese-inspired sweet treats and desserts that inspire that euphoric “first taste” feeling. Menu items at Uwu (pronounced “oh-woo”) will include pastries, egg waffles, bingsu (shaved ice), and milk teas and coffees. The branding will be a mix of cute and craft in an unapologetically Japanese pop art style, with a nod to the concept of kawaii, meaning cute or endearing.

“We look forward to bringing more Asian concepts to Ponce City Market,” said Dang. “VIỆTVANA has thrived in this space and we felt it was time to expand to give our customers new experiences and expand their palettes a little more. We’re inspired by sharing Asian culture through something all people love: food.”

VIỆTVANA’s first restaurant at PCM has been offering its signature and delectable phở, house-made noodles and fresh bánh mì sandwiches since 2021. The menu there will expand with new soup flavors, including curry and spicy soups. All coffees currently on the VIỆTVANA menu will move to Uwu.

Dang and Tran hope that the new flavors associated with these concepts will be embraced by both regulars and new customers alike.

“With all three concepts, we’re hoping to introduce and incorporate flavors that people may have never seen or heard of before. We’re hoping for this to be more than just a meal that someone eats that day, but a memorable experience of the palette where they’ll want to come back and try more,” said Tran.

The VIỆTVANA restaurants continue with their mission to change the narrative of Vietnamese and Asian food around the world. The name reflects the idea of Vietnamese food meeting nirvana, hence VIỆTVANA. VIỆTVANA’s recipes are created by Tran and his mother, Tina Nguyen, who often is found in the restaurants’ kitchens.

More information: Media images of renderings, logos and menus here

About VIỆTVANA Phở Noodle HouseVIỆTVANA Phở Noodle House is a restaurant concept founded by Dinh Tran and Khanh Dang, Vietnamese natives and millennials, who are proud of their traditional Vietnamese recipes and the hospitality with which it’s served. For more information, visit https://vietvana.com/ About Ponce City MarketPonce City Market is a five-building, three-million-square-foot community hub in Atlanta, Georgia. The mixed-use property, located along Ponce de Leon Avenue in the Old Fourth Ward, features a dynamic blend of local and world-class food and retail offerings, Class A office space, and suite of residential and hospitality living options. With public green space and direct access to the Atlanta Beltline, Ponce City Market has become a defining marker of place in Atlanta’s urban landscape and iconic destination for area residents and visitors. Reflecting Atlanta’s evolving identity, Ponce City Market brings together the old and new in one integrated community – with a buzzing food hall at its core. The property includes the adaptive reuse of an historic Sears, Roebuck, and Co. store and distribution center, as well as a series of newly constructed buildings with modern amenities and design features. For more information, visit: poncecitymarket.com.